CFA Incubator Webinar: Greenstand

Digital Tree Wallet Mechanism

Greenstand is a 501(c)3 nonprofit that creates mobile technology for better reforestation monitoring and simultaneously seeks to reduce poverty. Our mobile app, the Treetracker, can be applied to nearly any restoration use case by allowing smallholder farmers anywhere in the world to plant and care for trees in exchange for supplementary income. Tree growers upload photos of their trees regularly, which are displayed on Greenstand’s public web map. This technology works to bring much-needed transparency to the tree planting space and create financial incentives for rural communities to engage in environmental stewardship.

During the CFA Incubator, Greenstand was able to significantly accelerate the organization’s capacity for bringing on new team members and tree planting organizations around the globe primarily by supporting the development of a new framework that guides our technical service provision. Prior to this period, the team functioned using an ad hoc communication culture which has now shifted to a consistent, agenda-driven virtual meeting schedule across the community. Additionally, major advancements were made to impact valuation metrics and token trading logic over the year, with anticipated release of this system now scheduled for summer 2021. This incubator pushed Greenstand’s leadership to critically examine proposed revenue streams and to finalize a more sustainable business model for the organization. During this presentation, our Vice President of Programs, Sebastian Gartner, will be presenting these advancements made possible by the CFA Incubator in more detail. We hope to see you there!

Read more: https://greenstand.org/home